Concert goers at one of the Summer’s biggest rock festivals got to ‘Think Africa’, when they took part in a novel video project hosted by Self Help Africa at Ireland’s Electric Picnic.  Over 120 festival fans took part in the project, while more than a thousand viewed the resulting video clip within a week of it being posted on YouTube.

Our video aims to challenge those enduring perceptions of Africa commonly held in the West, and promote the vision we see- a continent of exceptional and vast potential. Check it out here, see for yourself how much Africa has to offer and spread the good word!