Code of Conduct on Images & Messages

Dochas Code of Conduct

Self Help Africa is a signatory to the Dochas Code of Conduct on the responsible use of images and messages.

The Code is our commitment to respect the dignity of the people and communities with whom we work in Africa,  and to reflect this respect in the manner in which we use pictures and information relating to these people.

Accordingly, in all our communications and where practical and reasonable within the need to reflect reality, we strive to:

  • Choose images and related messages based on values of respect, equality, solidarity and justice;
  • Truthfully represent any image or depicted situation both in its immediate and in its wider context so as to improve public understanding of the realities and complexities of development;
  • Avoid images and messages that potentially stereotype, sensationalise or discriminate against people, situations or places;
  • Use images, messages and case studies with the full understanding, participation and permission of the subjects (or subjects’ parents/guardian);
  • Ensure those whose situation is being represented have the opportunity to communicate their stories themselves;
  • Establish and record whether the subjects wish to be named or identifiable and always act accordingly;
  • Conform to the highest standards in relation to human rights and protection of vulnerable people.

Read and download more information on the Code of Conduct on Images and Messages here.


If you have any issues or general feedback regarding our use of images and messages, either online or offline, please don’t hesitate to get in touch.

"*" indicates required fields