{"id":3747,"date":"2016-08-23T11:06:19","date_gmt":"2016-08-23T10:06:19","guid":{"rendered":"https:\/\/selfhelpafrica.org\/us\/?p=3747"},"modified":"2016-12-21T15:21:15","modified_gmt":"2016-12-21T15:21:15","slug":"tradingservice","status":"publish","type":"post","link":"https:\/\/selfhelpafrica.org\/us\/tradingservice\/","title":{"rendered":"Incomes boost from new trading service"},"content":{"rendered":"
Rural poor farmers using an innovative new trading service supported by Self Help Africa are earning an average of 18% more for their produce.<\/p>\n
TruTrade, a social enterprise operational in Uganda and Kenya negotiated deals that meant more money in the pockets of thousands of rural poor farming families.<\/p>\n
Although margins are modest by Western standards, with sellers earning on average just $80 per annum from deals that were brokered by TruTrade. Since becoming fully operational in January 2015 producers who sold through TruTrade have earnt an extra $50,000 than they would have done if they had sold their produce to traditional \u2018middlemen\u2019.<\/p>\n