{"id":3279,"date":"2015-12-02T11:05:33","date_gmt":"2015-12-02T11:05:33","guid":{"rendered":"http:\/\/selfhelpafrica.org\/us\/?p=3279"},"modified":"2016-12-21T15:21:18","modified_gmt":"2016-12-21T15:21:18","slug":"barley-farmers-toast-drinks-partnership","status":"publish","type":"post","link":"https:\/\/selfhelpafrica.org\/us\/barley-farmers-toast-drinks-partnership\/","title":{"rendered":"Barley farmers toast drinks partnership"},"content":{"rendered":"

HISTORIC LINK TO BENEFIT 6,500 FARMING FAMILIES
\n<\/strong>Deal will see Diageo source raw materials from rural poor farmers<\/em><\/p>\n

Self Help Africa has linked up with global drinks company Diageo in an historic new partnership that is set to boost the income of smallholder farming communities in Ethiopia.<\/p>\n

The new agreement will see Self Help Africa connecting small-scale barley farmers with the brewing multi-national, as part of an economic development project being backed by the Irish Government.<\/p>\n

Under the plan, barley seed to be produced, multiplied and distributed by Self Help Africa will drive an increase in barley production across the region. The market-led production is in response to Diageo\u2019s increased demand for malting barley for beer production.<\/p>\n

Diageo, through its local subsidiary Meta, is supporting the partnership by providing participating farmers with training, fertilizer, crop insurance and improved barley seed.<\/p>\n

Diageo also hopes to purchase significant quantities of barley seeds from these farmers, working then with its existing network of 6500 smallholder farmers to use the seeds to grow barley that supports the Meta beer brewing process.<\/p>\n[youtube https:\/\/www.youtube.com\/watch?v=LuLJsJy2zDo&w=640&h=480]\n\u201cPartnerships like this are a win-win for all involved,\u201d explained Self Help Africa country director in Ethiopia, Wubshet Berhanu.<\/p>\n

\u201cFarmers throughout Ethiopia are struggling with poor quality seed, which results in poor harvests.\u00a0Having Diageo join our efforts to lift incomes for poor smallholder farmers is what good public-private partnership is all about. The result will see improved incomes for these farmers, achieved in an environmentally and economically sustainable way\u201d, he added.<\/p>\n

Diageo\u2019s head of sustainability, David Croft said that their company hoped to source all of its raw ingredients for it\u2019s Ethiopian operations within the country, within the next two years.<\/p>\n

\u201cBy sourcing more ingredients locally we are able to invest and support the growth of local economies, contribute to the development of those communities, and support long term sustainable business and growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Self Help Africa has signed an historic deal with Diageo that will see the brewing giant buying barley from rural poor farmers in Ethiopia.<\/p>\n Read More<\/a>","protected":false},"author":3,"featured_media":3281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[659,686,652,637],"tags":[],"class_list":["post-3279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture-nutrition","category-enterprise-development","category-ethiopia","category-news"],"yoast_head":"\nBarley farmers toast drinks partnership - Self Help Africa USA<\/title>\n<meta name=\"description\" content=\"Self Help Africa has signed an historic deal that will see Diageo buy barley from Ethiopian farmers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selfhelpafrica.org\/us\/barley-farmers-toast-drinks-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barley farmers toast drinks partnership\" \/>\n<meta property=\"og:description\" content=\"Self Help Africa has signed an historic deal that will see Diageo buy barley from Ethiopian farmers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selfhelpafrica.org\/us\/barley-farmers-toast-drinks-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Self Help Africa USA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SelfHelpAfrica\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-02T11:05:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-21T15:21:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selfhelpafrica.org\/us\/wp-content\/uploads\/sites\/5\/2015\/12\/Diageo1_850.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"503\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Self Help Africa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Self Help Africa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/selfhelpafrica.org\/us\/barley-farmers-toast-drinks-partnership\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/selfhelpafrica.org\/us\/barley-farmers-toast-drinks-partnership\/\"},\"author\":{\"name\":\"Self Help Africa\",\"@id\":\"https:\/\/selfhelpafrica.org\/us\/#\/schema\/person\/ef27df5dc9e961797418d7a8bf315404\"},\"headline\":\"Barley farmers toast drinks partnership\",\"datePublished\":\"2015-12-02T11:05:33+00:00\",\"dateModified\":\"2016-12-21T15:21:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/selfhelpafrica.org\/us\/barley-farmers-toast-drinks-partnership\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\/\/selfhelpafrica.org\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/selfhelpafrica.org\/us\/barley-farmers-toast-drinks-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/selfhelpafrica.org\/us\/wp-content\/uploads\/sites\/5\/2015\/12\/Diageo1_850.jpg\",\"articleSection\":[\"Agriculture & Nutrition\",\"Enterprise Development\",\"Ethiopia\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/selfhelpafrica.org\/us\/barley-farmers-toast-drinks-partnership\/\",\"url\":\"https:\/\/selfhelpafrica.org\/us\/barley-farmers-toast-drinks-partnership\/\",\"name\":\"Barley farmers toast drinks partnership - 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